IQM's Matched Audience is a powerful tool that allows advertisers to target their offline audience through digital channels. With Matched Audience, users can upload their offline users' list, which is then matched with IQM's user database to create a custom audience segment. This segment can then be targeted with personalized advertising messages, ensuring that advertisers reach the right people with the right message at the right time.
File requirements for audience matching
Format Requirement - Users can upload a CSV or XLSX file for audience matching.
Without Voter ID / Email / Phone / Address in the file
One of the following system field combinations is required for matching
First Name, Last Name, Zip, State
Last Name, Street Address, Zip, State,
Street Address, Zip, state
Other fields are optional and can be added along with these fields.
With Voter ID / Email / Phone / Address in the file
Only one of these fields is required - Voter ID or Email or Phone or Address. The preferred format for full address is Street, City, Zip, and State.
Other fields are optional and can be added along with one of these fields.
How to upload a file for audience matching
To upload a CSV or XLSX file for audience matching:
Open the Audience app.
Select the Matched Audience audience type.
Select Create New
Enter a name for your audience.
Upload a file as mentioned above
Select required fields from the dropdown menu
Click on Create
If your file contains Voter ID or Email or Phone or Address:
Select the I have a VoterID/Email/Phone/Address in the file checkbox.
Select the required field from the dropdown menu.
Click on Create