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Video creative overview
Advertisers rely on video creatives to encourage brand recall with rich storytelling content that leaves a lasting impression. You can add video creatives to your creative library in the IQM platform one by one or in bulk, and from the following locations:
You can also choose between video creatives and VAST extensible markup language (XML)/URLs, or use a combination of the two in your video campaigns. Refer to Creative ad specs to confirm that your creatives follow IQM and industry requirements before you add them.
Add a standard video creative
Add video creatives from the Creatives app
Follow these steps to add video creatives from the Creatives app:
Select the Creatives app from the homepage.
Click Video. This will open the Video pop-up window, where you can select or enter your ad details.
Choose which method you’d like to follow to add the video creatives:
Upload them from your computer’s local files.
Drag-and-drop them from your computer’s local files.
Upload them from a Google Drive or Dropbox account.
To upload a creative from your computer’s local files, select Upload Video, choose one or more video files, and click Open.
To drag-and-drop a creative, open your computer’s local files, choose one or more video files, and drag your cursor from those files to the or Drag and Drop section of the Video pop-up window.
To upload a creative from an external Google Drive or Dropbox account, select the corresponding company’s icon.
A pop-up window will open and prompt you to log in, accept any applicable privacy settings, and select the files from the online drive.
Play the video to confirm that it renders and plays as expected.
Click Preview to review how the video will display on different device types.
Type a name for the creative into the Creative Name field.
Choose a unique one to differentiate this video creative from others that you may add.
Complete the Click URL and/or Custom Tracking fields, if desired.
Refer to Add custom tracking to a video creative for more details and instructions.
Select Add Creative to save it to the Creatives app.
Add video creatives from the Campaigns app
Follow these steps to add video creatives from the Campaigns app:
Select the Campaigns app from the homepage.
Choose an insertion order (IO), then filter or search your campaigns to locate the one for which you want to add a new creative.
Locate the Campaign Name column and click the campaign’s name. We’ll redirect you to a landing page for the campaign, where you can add or update its details and targeting parameters.
Select + Create Campaign instead if you’d like to add the new creative to a new campaign.
Locate and expand the Video Creatives section.
Select + New Creative.
Follow steps 3 through 11 of the Add video creatives from the Creatives app workflow.
Save the creative(s) to the campaign.
If this is an existing campaign, click Save on the campaign’s landing page.
If this is a new campaign, click Save as Draft on the campaign’s landing page, or click Run if you’ve completed all other required and applicable sections of the campaign.
Add a VAST XML/URL
Add VAST XML/URLs from the Creatives app
VAST XML/URL template: Select Sample File in the Video pop-up window to download a spreadsheet template if you plan to add one or more VAST XML/URLs via a spreadsheet upload. Follow its formatting guidelines:
You can save and reupload the spreadsheet to easily add your video creatives individually or in bulk. |
Follow these steps to add VAST XML/URLs from the Creatives app:
Select the Creatives app from the homepage.
Click Video. This will open the Video pop-up window, where you can select or enter your ad details.
Choose which method you’d like to follow to add VAST code:
Manually paste the code.
Upload a spreadsheet that contains the code from your computer’s local files
Drag-and-drop a spreadsheet that contains the code from your computer’s local files.
Upload a spreadsheet that contains the code from an external Google Drive or Dropbox account.
To manually paste the code, select + Add VAST XML/URL and enter the code into the VAST XML/URL field. Complete this process for each additional creative, if applicable.
To upload a spreadsheet from your computer’s local files, select Upload Video, choose one or more files, and click Open.
To drag-and-drop a spreadsheet, open your computer’s local files, choose one or more files, and drag your cursor from those files to the or Drag and Drop section of the Video pop-up window.
To upload a spreadsheet from an external Google Drive or Dropbox account, select the corresponding company’s icon.
A pop-up window will open and prompt you to log in, accept any applicable privacy settings, and select the files from the online drive.
Play the video to confirm that it renders and plays as expected.
Click Preview to review how the video will display on different device types.
Type a name for the creative into the Creative Name field.
Choose a unique one to differentiate this video creative from others that you may add.
The Creative Name field will auto-populate if you added the VAST XML/URL via spreadsheet upload and indicated a creative name in column A.
Select Add Creative to save it to the Creatives app.
You’ll notice that, unlike standard video creatives, VAST XML/URL creatives don’t include the option to add URLs to a Click URL or Custom Tracking field. That’s because those tracking events can be embedded directly into the XML code.
Add VAST XML/URLs from the Campaigns app
Follow these steps to add VAST XML/URLs from the Campaigns app:
Select the Campaigns app from the homepage.
Choose an insertion order (IO), then filter or search your campaigns to locate the one for which you want to add a new creative.
Locate the Campaign Name column and click the campaign’s name. We’ll redirect you to a landing page for the campaign, where you can add or update its details and targeting parameters.
Select + Create Campaign instead if you’d like to add the new creative to a new campaign.
Locate and expand the Video Creatives section.
Select + New Creative.
Follow steps 3 through 11 of the Add VAST XML/URLs from the Creatives app workflow.
Save the creative(s) to the campaign.
If this is an existing campaign, click Save on the campaign’s landing page.
If this is a new campaign, click Save as Draft on the campaign’s landing page, or click Run if you’ve completed all other required and applicable sections of the campaign.
Add custom tracking to a video creative
Tracking URL overview
Tracking URLs are strings of HTML code that load when a user visits a particular webpage, completes an action, or converts.
Depending on the creative format, you can add the following tracking URLs to a creative in the IQM platform:
Impression URL: Calculate the number of times the ad displays, and measure post-view attribution based on a conversion time frame that you define.
Click URL: Calculate the number of times a user clicked on the ad, and complete post-click attribution based on a conversion time frame that you define.
Conversion URL: Calculate the number of times a user completed a particular action after clicking on the ad, such as purchasing a product or service, or completing a contact form on the website.
Pixel URL: Calculate the number of times a one-pixel-by-one-pixel image loads. Advertisers typically embed the code into their website’s header to measure page visits, or in an email marketing message to measure its open rate. Pixel URLs are available for Image and Native Image creatives.
Add a click URL or custom tracking URL
You’ll need to create an event tag to obtain a URL. Go to the Conversions app to Add a new conversion or copy the URL of an existing one. You can also copy the URL of a Retargeted Audience that you create in the Audiences app.
Return to the Video pop-up window in the Creatives app. Paste the URL into the applicable Click URL or Custom Tracking fields. Use the Add click URL field instead if the same click URL will apply to each of the creatives.
Add a pixel URL
Pixel URLs aren’t supported for video creatives. You can add them to Image and Native Image creatives.
Locate additional creatives resources