On this page:
Image creative overview
Advertisers rely on image creatives to deliver a clear and concise message. You can add image creatives to your creative library in the IQM platform one by one or in bulk, and from the following locations:
You can also choose between a static (PNG, JPG) or moving (GIF) image to accompany the ad’s call to action. Refer to Creative ad specs and requirements to confirm that your creatives follow IQM and industry requirements before you add them.
Add an image creative
Add an image creative from the Creatives app
Follow these steps to add a static or moving image creative from the Creatives app:
Select the Creatives app from the homepage.
Click Image and + Add New. This will open the Image Creative pop-up window, where you can select or enter your ad details.
Choose which method you’d like to follow to add the image creatives:
Upload them from your computer’s local files.
Drag-and-drop them from your computer’s local files.
Upload them from an external Google Drive or Dropbox account.
To upload creatives from your computer’s local files, select Upload Image, choose one or more image files, and click Open.
To drag-and-drop creatives, open your computer’s local files, choose one or more image files, and drag your cursor from those files to the or Drag & Drop section.
To upload a creative from an external Google Drive or Dropbox account, select the corresponding company’s icon.
A pop-up window will open and prompt you to log in, accept any applicable privacy settings, and select the desired files from your online drive.
Review the creative preview(s) to confirm that each image renders as expected.
Type a name for the creative into the Name field.
By default, the file’s name will populate. If you change the creative’s name, choose a unique one to differentiate the image from others that you may add.
In the Click URL field, enter the full URL address where users will be directed to when they click on the creative.
To apply the same click URL to each of the creatives you’re uploading, use the Click URL field found in the Apply to all section instead.
Complete the 3rd Party ID or Pixel URL fields, if desired.
Refer to Add custom tracking to an image creative for more details and instructions.
Select Add Creative to save the image(s) to the Creatives app.
Add an image creative from the Campaigns app
Follow these steps to add a static or moving image creative from the Campaigns app:
Select the Campaigns app from the homepage.
Choose an insertion order (IO), then filter or search your campaigns to locate the one for which you want to add a new creative.
Locate the Campaign Name column and click the campaign’s name. This will redirect you to a landing page for the campaign, where you can add or update its details and targeting parameters.
Select + Create Campaign instead if you’d like to add the new creative to a new campaign.
Locate the Image Creatives section.
Select + New Creative.
Follow steps 3 through 11 of the Add an image creative from the Creatives app workflow. This process will end with an Add to Campaign button in place of the Add Creative button.
Save the creative(s) to the campaign.
If this is an existing campaign, click Save on the campaign’s landing page.
If this is a new campaign, click Save as Draft on the campaign’s landing page, or click Run if you’ve completed all other required and applicable sections for this campaign.
Add custom tracking to an image creative
Custom tracking overview
If desired, you can specify external tags, pixels, or tracking URLs and add them to creatives in the IQM platform:
Pixel URL: Verify ad serving using a third-party system. External tracking pixel URLs allow you to track impressions, clicks, and conversions independently, and serve as an external measurement verification source.
3rd Party ID: Reconcile performance data with IQM using the ID that you assigned to a creative on an external, third-party platform. This field is optional with the following use cases:
Keep track of your uploaded ads.
Reconcile data and compare delivery information.
Apply the identifier for your own reporting purposes such as for use in an external data visualization tool.
Add a Pixel URL or 3rd Party ID to an image creative
Go to the desired third-party system to create the tracking event and obtain a URL or ID.
After opening the creative in the Creatives app, use the scroll bar to reveal the Pixel URL field, then enter the applicable URL.
To apply the same Pixel URL to each of the creatives you’re uploading, use the Pixel URL field found in the Apply to all section instead.
If desired, enter the applicable ID in the 3rd Party ID field.
Complete all other required and applicable fields, and select Add Creative to save your changes to the Creatives app.
Locate additional creative resources