Manage include and exclude options
The Include and Exclude options allow you to control where your ads appear. Choosing Include indicates where you want your ads to appear, while choosing Exclude prevents bidding on platforms where you don’t want your ads to appear. The Include and Exclude options can be found on the right side of the Bid Model Table and can be used to prioritize specific user groups by:
Creative: Select the creatives for your campaign.
Inventory: Select preferred publishers for your ads.
Exchange: Select preferred data exchange groups.
Traffic type: Select if your ads display on app and web-based platforms.
Device type: Select which devices you want your ads to target.